中国进口葡萄酒市场的国别分析及发展趋势

近年来，中国葡萄酒消费量逐年上升，葡萄酒进口额大幅增长。通过比较分析主要葡萄酒进口来源国在我国的发展现状及趋势，发现法国和澳大利亚两国占据中国进口葡萄酒市场的前两位，且澳洲有赶超之势；智利、西班牙、格鲁吉亚三国对华葡萄酒出口潜力较大，市场份额将进一步提升。与中国缔结双边自贸协定等措施促进了相关国家对华葡萄酒出口，品牌及价格是影响进口葡萄酒消费的重要因素。中国进口葡萄酒市场仍存在认知度不高、价格偏高、假冒伪劣产品等问题，需要进一步降低进口葡萄酒的成本，加强市场监管。

Country analysis and development trend of China's import wine market

In recent years, the wine consumption of China has increased greatly, and wine imports grew significantly. The status and development trend of the main import countries of China wine market was analyzed. France and Australia had long been the number one and two in China's imported wine markets. Chile, Spain, and Georgia had great potential for wine exports to China, and their market share would increase. Concluding of free trade agreement with China greatly promoted wine exports from related countries to China, price and brands are important factors affecting the consumption of imported wines. China's imported wine market still has the problems such as low awareness, high prices and counterfeit and shoddy products, it is necessary to further reduce the cost of imported wine and strengthen market regulation.