| 国外葡萄酒旅游发展对我国白酒旅游的启示 |
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| 引用本文： | 卜建东,李觅. 国外葡萄酒旅游发展对我国白酒旅游的启示[J]. 中国酿造, 2020, 39(6): 225. DOI: 10.11882/j.issn.0254-5071.2020.06.042 |
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| 作者姓名： | 卜建东 李觅 |
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| 作者单位： | （茅台学院 旅游管理系，贵州 仁怀 564507） |
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| 基金项目： | 贵州省高校人文社会科学研究项目青年项目（2020QN194）；2018贵州省教育厅人文社科项目（2018zc022）；2020贵州省社科联理论创新课题（2020GZLCLH2020174） |
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| 摘 要： | 葡萄酒旅游与白酒旅游都是酒产业与旅游业产业融合的产物。历史悠久的葡萄酒旅游无论从其产品的丰富程度还是游客的体验感与满意度上，都给我国近年来兴起的白酒旅游起到了很好的示范作用。究其原因，国外葡萄酒旅游在开发模式、发展模式、营销模式等方面都积累了丰富的经验，对我国发展白酒旅游具有一定的启发和借鉴意义。
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| 关 键 词： | 葡萄酒旅游 白酒旅游 模式 启示 |
Revelation of foreign wine tourism development on Baijiu tourism |
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| BU Jiandong,LI Mi. Revelation of foreign wine tourism development on Baijiu tourism[J]. China Brewing, 2020, 39(6): 225. DOI: 10.11882/j.issn.0254-5071.2020.06.042 |
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| Authors: | BU Jiandong LI Mi |
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| Affiliation: | (Department of Tourism Management, Moutai University, Renhuai 564507, China) |
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| Abstract: | Wine tourism and Baijiu (Chinese liquor) tourism are the products of the integration of alcoholic drink industry and tourism industry. Wine tourism with a long history has played a good demonstration role in recent years in terms of the richness of its products and the experience and satisfaction of tourists. The reason is that foreign wine tourism has accumulated rich experience in the exploration mode, development mode, marketing mode and so on, which has certain inspiration and reference significance for the development of Baijiu tourism in China. |
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| Keywords: | wine tourism Baijiu tourism mode revelation |
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