纺织服装企业组织学习对战略导向选择的中介效应

为了深入分析我国纺织服装企业在复杂多变的竞争环境中采取何种战略决策来提升企业绩效，通过对全国知名纺织服装企业的问卷调查，获取184份有效样本，运用回归分析法探讨了战略导向对企业绩效的作用关系，并分析了组织学习对二者的中介效应。研究发现：我国纺织服装企业在战略决策过程中应进一步强化组织学习，战略导向对企业绩效的影响作用还需通过企业内部的组织学习发挥效用；与此同时，我国纺织服装企业在关注市场导向和技术导向的过程中，应适当向技术导向倾斜，这也是企业面向顾客多样化需求必须做出的创新选择，能够有效提升我国纺织服装企业的创新能力，适应市场需求。

Research on mediating effect of organizational learning to strategic orientation in textile and garment enterprises

In order to deeply analyze how to choose strategic decision and improve enterprise performance in the circumstance of complex competence, 184 valid questionnaires samples of the well-known textile and garment enterprises were obtained. The relationship between strategic orientation and enterprise performance was anslyzed by using multiple linear regressions, and the mediating effect of organizational learning was also analyzed. The results show that organzational learning should be strengthened during the process of strategic decision, because the influence of stratigic orientation on enterprise performance should play a role through organization learning. At the same time, technology oriented should be paid more attention than market oriented because innovation choice must be taken for multiple demand of the consumer. It is hilpful for improving innovation ability and adapting market demand of our extile and garment enterprises.