三网融合下广电网络宽带业务发展策略初探

三网融合大幕已经开启,广电网络运营商既要面临电信运营商强势进入广电市场带来的挑战,也要迈出进军电信市场的步伐,而宽带市场正是一个必须进入的市场。因此,有必要对广电网络运营商进入宽带业务市场的战略进行研究,并提出切实可行的策略。

Broadcast Television Network Operator Broadband Business Development Strategy Preliminary of Triple Play

Triple Play have started formally,Broadcast Television Network Operator will both be faced to the challenge caused by the telecommunication operators＇ entering the broadcasting market and will take steps to enter the telecommunication market of which the business of broad band access to Internet is must entering.Thus,it is necessary both to research the strategy for Broadcast Television Network Operator to enter the market of business of broad band access to Internet and to propose feasible strategic suggestion for it.