| 大学生手机消费行为和购买决策因素分析 |
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| 引用本文： | 郑如霞. 大学生手机消费行为和购买决策因素分析[J]. 西安邮电学院学报, 2007, 12(2): 22-27 |
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| 作者姓名： | 郑如霞 |
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| 作者单位： | 集美大学,工商管理学院,福建,厦门,361021 |
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| 摘 要： | 以福建省主要城市(福州、厦门)的高校大学生的手机消费行为为研究对象,通过回顾相关文献资料以及投放调查问卷等研究方式了解目前大学生手机消费的行为和购买决策因素,达到对大学生手机消费行为的深刻理解,提出有关营销策略供手机制造商参考。
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| 关 键 词： | 手机 购买决策因素 消费行为 |
| 文章编号： | 1007-3264（2007）02-0022-06 |
| 收稿时间： | 2006-10-20 |
| 修稿时间： | 2006-10-20 |
An analysis of consumer behavior and buying decision factors on celluar phone holders of college students |
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| ZHENG Ru-xia. An analysis of consumer behavior and buying decision factors on celluar phone holders of college students[J]. Journal of Xi'an Institute of Posts and Telecommunications, 2007, 12(2): 22-27 |
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| Authors: | ZHENG Ru-xia |
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| Affiliation: | School of Business Administration, Jimei University, Xiamen 361021, China |
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| Abstract: | This research is focused on the the Customer's Behavior on Cellular Phone Holders of College Students in main cities of Fujian Province(Fuzhou & Xiamen).To own a deep perception of these behavior,we review mass literatures and use questionnaire to investigate the consumer behavior and buying decision factors on Cellular Phone Holders of College Students.In the end we put forward related marketing strategies for celluar phone manufacturers to take them for reference. |
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| Keywords: | Cellular Phone buying decision factors consumer behavior |
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