创意毕尔巴鄂:古根海姆效应

毕尔巴鄂已经成为一座创意城市,并在过去20年里成功地从一座工业港口城市转型为以服务为导向的旅游目的地—这种做法并不独特,在其他城市也得到了实现.然而,为了发展创意城市,1997年开馆的世界闻名的古根海姆博物馆(GMB)所带来的象征意义和触发效应,将毕尔巴鄂转变成了一座“秀场”,乃至成为有效的城市创意开发的标志.但是,这座博物馆并不是毕尔巴鄂发展为创意城市的唯一动因.本文描述了地方和区域的公共和私营行为如何将毕尔巴鄂变为一座创意场所.这种变化不仅体现在艺术和创意产业上,也体现在城市规划和战略性的城市营销上.

Creative Bilbao: The Guggenheim Effect

Bilbao has become a creative city.The successful shift from an industrial port city to a serviceoriented tourist destination over the last 20 years is not unique and has also been achieved by many other cities.However,the symbolic character and the trigger effect of the world-famous Guggenheim Museum Bilbao (GMB),which was opened in 1997 for the development of a creative city,has turned the city into a showcase,and even a symbol for effective urban and creative development.However,the GMB has not the only creative turn in the development of the city.The article describes how local and regional initiatives,both public and private,have contributed to make Bilbao a creative place,not only for the arts and the creative sectors in itself,but also for urban planning and strategic city marketing.