新郑市发展旅游业的SWOT分析及对策研究

地处中原的新郑市拥有丰富的自然旅游资源和独特的人文旅游资源,为旅游业的发展提供了优越的条件。经过数十年的发展,新郑市旅游业取得了一定成绩,也存在一些问题。文章使用SWOT分析法对新郑市发展旅游业的优势、劣势、机遇和挑战进行分析和探讨,并提出相应对策：加大宣传力度,提高知名度;加大对旅游从业人员的培训力度;优化结构,整合出内容丰富、品质高的景区产品。

SWOT Analysis and Suggestion on the Xinzheng City Tourism Development

Located in the middle of China, Xinzheng city has abundant natural tourist resources and unique cultural resources, which provide superior conditions for the development of its tourism industry . With the development of past decade, the tourism industry in Xinzheng city has made great progress, but also has some problems. By SWOT method, This article analyses and discusses the Xinzheng city＇s tourism industry, including the strengths, the weakness, the opportunity and the threats, provides some countermeasure and suggestions for the development of Xinzheng＇s tourism industry.