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考虑回购和价格补贴契约的易逝品供应链协调机制
引用本文:郑克俊. 考虑回购和价格补贴契约的易逝品供应链协调机制[J]. 工业工程, 2010, 13(1): 15-20
作者姓名:郑克俊
作者单位:广东科学技术职业学院,经济管理学院,广东,广州,510640
基金项目:珠海市哲学社会科学基金资助项目(200911)
摘    要:在随机需求的市场环境下,研究基于回购和价格补贴契约的易逝品供应链协调问题。分析了分散式供应链系统在没有协调情况下零售商的最优决策,以及在缔结回购和价格补偿契约下零售商的最优决策,并与集成式供应系统下的最优决策进行了比较,得出仅依赖系统各方成本结构的供应链完美协调的必要条件。算例分析验证了基于回购和价格补偿契约的随机动态规划模型能够反映易逝品分阶段采用不同营销策略的现实,同时也验证在不确定的市场环境下,供应商是缔结契约的积极倡导者,而零售商是缔结契约的积极响应者,通过缔结契约实现供应商和零售商的双赢。

关 键 词:供应链  回购契约  价格补贴契约  易逝品  

Supply Chain Coordination for Short-Life-Cycle Products Based on Return and Unsalable Subsidy Contracts
Zheng Ke-jun. Supply Chain Coordination for Short-Life-Cycle Products Based on Return and Unsalable Subsidy Contracts[J]. Industrial Engineering Journal, 2010, 13(1): 15-20
Authors:Zheng Ke-jun
Affiliation:Business and Administration School;Guangdong Vocational Institute of Science and Technology;Guangzhou 510640;China
Abstract:Based on return and unsalable subsidy contracts,supply chain coordination issue is discussed for short-life-cycle products with uncertain demands.Retailers' optimal decisions under decentralized supply chain are analyzed without coordination and with coordination base on return & unsalable subsidy contract,respectively.The results obtained are compared with that obtained under integrated supply chain.By doing so,necessary condition for well coordination is derived,which depends on only the cost structure of...
Keywords:supply chain  return contract  unsalable subsidy contract  short-life-cycle products  
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