| 景德镇与潮州陶瓷产业集群发展的比较分析 |
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| 引用本文： | 吴庆文,李海东,黄弘,陈爱娟.景德镇与潮州陶瓷产业集群发展的比较分析[J].中国陶瓷工业,2007,14(4):37-39,33. |
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| 作者姓名： | 吴庆文 李海东 黄弘 陈爱娟 |
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| 作者单位： | 景德镇陶瓷学院,333001 |
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| 摘 要： | 通过时景德镇和潮州陶瓷产业集群在国际市场开拓、产业政策、品牌规模、营销模式、经营理念等方面的比较，剖析了两地陶瓷产业集群发展中的差距及产生的原因，提出了景德镇陶瓷产业集群进一步发展的对策。
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| 关 键 词： | 产业集群 景德镇陶瓷 潮州陶瓷 比较 |
| 文章编号： | 1006-2874（2007）04-0037-03 |
| 收稿时间： | 2007-03-18 |
| 修稿时间： | 2007-03-18 |
COMPARATIVE STUDY ON DEVELOPMENT OF CERAMIC INDUSTRIAL CLUSTERS IN JINGDEZHEN AND CHAOZHOU |
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| Wu Qingwen,Li Haidong,Huang Hong,Chen Aijuan.COMPARATIVE STUDY ON DEVELOPMENT OF CERAMIC INDUSTRIAL CLUSTERS IN JINGDEZHEN AND CHAOZHOU[J].China Ceramic Industry,2007,14(4):37-39,33. |
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| Authors: | Wu Qingwen Li Haidong Huang Hong Chen Aijuan |
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| Affiliation: | Jingdezhen Ceramic Institute, 333001 |
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| Abstract: | In this paper, comparisons have been made between ceramic industrial clusters in Jingdezhen and Chaozhou in terms of their international market cultivation, management policies, brand recognition, marketing strategies and operation concept. The gaps between them have been pointed out, the reasons investigated, and the measures to further the development of Jingdezhen ceramic industrial clusters suggested. |
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| Keywords: | industrial cluster Jingdezhen ceramics Chaozhou ceramics comparison |
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