| 体现企业形象的产品形象设计研究 |
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| 引用本文： | 徐江华,张敏. 体现企业形象的产品形象设计研究[J]. 包装工程, 2007, 28(4): 116-117 |
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| 作者姓名： | 徐江华 张敏 |
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| 作者单位： | 南昌航空工业学院,南昌,330063;南昌航空工业学院,南昌,330063 |
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| 基金项目： | 南昌航空工业学院校科研和教改项目 |
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| 摘 要： | 论述了怎样把产品设计与企业形象联系起来,从这两者的统一性和产品的理念层面和视觉层面分析入手,寻找出一种能联系产品和企业形象的设计之路.
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| 关 键 词： | 企业形象 产品形象 统一性 设计 |
| 文章编号： | 1001-3563(2007)04-0116-02 |
| 修稿时间： | 2007-02-01 |
Research on Product Image Design which Reflect Enterprise Image |
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| XUE Jiang-hua,ZHANG Min. Research on Product Image Design which Reflect Enterprise Image[J]. Packaging Engineering, 2007, 28(4): 116-117 |
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| Authors: | XUE Jiang-hua ZHANG Min |
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| Affiliation: | Nanchang Institute of Aeronautical Technology, Nanchang 330063, China |
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| Abstract: | The ways to associate product design and corporate image was discussed. The design method based on the strong association of the products and corporate image was been looking for from analysis of the idea aspects and vision aspects of the products. |
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| Keywords: | corporate image product image unity design |
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