| 基于语料库的广告英语语言特色分析 |
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| 引用本文： | 董爱华. 基于语料库的广告英语语言特色分析[J]. 北京印刷学院学报, 2013, 21(1): 32-35 |
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| 作者姓名： | 董爱华 |
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| 作者单位： | 北京印刷学院外语教学部,北京,102600 |
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| 基金项目： | 2011校级重点科研项目资助(23190111019) |
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| 摘 要： | 基于自建广告英语语料库,采用语料库统计方法分析了广告英语在词汇、句法和修辞等方面的语言特色。分析结果表明广告英语语句简单直接,采用大量褒义形容词、创新生造词和错拼词,并结合多种修辞手法,提升了广告本身的推销能力。
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| 关 键 词： | 语料库 广告英语 语言特色 |
A Corpus-based Approach to the Linguistic Features of Advertising English |
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| DONG Aihua. A Corpus-based Approach to the Linguistic Features of Advertising English[J]. Journal of Beijing Institute of Graphic Communication, 2013, 21(1): 32-35 |
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| Authors: | DONG Aihua |
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| Affiliation: | DONG Aihua(Beijing Institute of Graphic Communication,Beijing 102600,China) |
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| Abstract: | Based on self-built advertising English corpus, this research adopts corpus statistics in analyzing the linguistic features of advertising English from the aspects of lexicon, syntax and rhetoric. The result shows advertising English tends to adopt simple and direct sentences in which various rhetorical methods are used and certain special vocabularies are applied, thus the selling ability of advertisements are enhanced. |
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| Keywords: | corpus advertising English linguistic features |
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