| 我国高校CIS战略误区分析及实施建议 |
| |
| 引用本文： | 张锐 李兰 陆建渝 张锐 李兰 陆建渝. 我国高校CIS战略误区分析及实施建议[J]. 重庆理工大学学报(自然科学版), 2004, 18(1): 83-84,95 |
| |
| 作者姓名： | 张锐 李兰 陆建渝 张锐 李兰 陆建渝 |
| |
| 作者单位： | [1]重庆工学院工商管理学院,重庆400050 [2]重庆工业职业技术学院计算机科学系,重庆400050 [3]重庆工学院设备处,重庆400050 |
| |
| 基金项目： | 重庆工学院青年基金资助项目(2002 165) |
| |
| 摘 要： | CIS战略作为市场经济的成功经验，已为众多企业带来了良好的经济效益和社会效益，我国部分高校也正在逐步导入CIS，运用于高校的形象塑造。但是在CIS的认识和实施中还存在一定的误区，致使CIS的作用未能得到最大限度的发挥。就这些错误的观点和作法进行了探讨分析，并提出了实施建议。
|
| 关 键 词： | 高校 CIS战略 形象塑造 企业形象识别系统 动态维护 |
| 文章编号： | 1671-0924(2004)01-0083-02 |
| 修稿时间： | 2003-10-23 |
The Analysis of the Wrong Ideas of China''''s Colleges and Universities in CIS Strategy and the Suggestions in Its implementation |
| |
| ZHANG Rui,LI lan,LU jian-yu. The Analysis of the Wrong Ideas of China''''s Colleges and Universities in CIS Strategy and the Suggestions in Its implementation[J]. Journal of Chongqing University of Technology(Natural Science), 2004, 18(1): 83-84,95 |
| |
| Authors: | ZHANG Rui LI lan LU jian-yu |
| |
| Affiliation: | ZHANG Rui~1,LI lan,LU jian-yu~3 |
| |
| Abstract: | As the successful experience of market economy, CIS strategy has already brought the good economic benefits and social benefits. Some colleges and universities are introducing CIS strategy into the image shaping. However, there are some wrong ideas about the understanding and implementation of CIS, which results in the limited effects of CIS. This paper puts forward some implementing suggestions to solve these problems. |
| |
| Keywords: | colleges and universities CIS image shaping |
| 本文献已被 CNKI 维普 等数据库收录！ |
