面向新产品开发市场定位的一种聚类算法*

如何从海量的样本数据中挖掘出具有共性的顾客需求信息，帮助商家识别出潜在的客户群，并提高对市场活动的响应效率，是当前国内外市场研究的一个重点和难点。以新产品开发策划中的新产品市场定位为研究对象，提出了一种基于网格的聚类算法(meshbased clustering algorithm, MCA)。此算法可以在市场调查数据中深度挖掘顾客潜在需求，根据顾客评价对产品进行竞争性分析，采用积极的营销策略，不断挖掘新客户群体，从而为企业制定新产品开发战略和产品市场定位提供科学决策依据。

Noval approach of clustering algorithm for market orientation product development and competition analysis

As a key technology and the hardest one in data mining,clustering algorithms are now studied around the world.This paper proposed a novel approach of clustering algorithms from a new point of view,which by name of mesh-based clustering algorithm.Applied the MCA in a detail application that was designated to help the decision makers of a manufactory or company,to new strategy of product development more wisely,which was often mentioned by market-oriented product development.