色彩情感在平面设计中的运用探析

目的探索色彩情感在平面设计中的运用策略。方法通过对色彩与人的情感之间的关系的探讨引出色彩的基本内涵及独特的情感特性,接着从提高画面动感、触发心理感受、引发视觉注意等方面探讨色彩的韵律、节奏、象征意义等在平面设计当中的应用价值与主要路径,并从标志设计、包装设计的实际出发,分析色彩在其中的应用原则及方法,然后以此为基础展开色彩应用过程中应注意的象征意义、配色规律、审美趣味等方面问题的探究,最后对未来的深入融合与发展进行展望。结论色彩的情感性给平面设计带来了更多的创意和灵感,使平面设计作品能够以一种审美的愉悦吸引受众,与受众的心理层面和情感层面进行深层次的互动,实现信息传达和艺术展示的目的,促进平面设计作品的艺术效果和价值的升华。

Application of Color Emotion in Graphic Design

The paper aims to explore the application strategy of color emotion in graphic design. Based on the discussion on the relationship between the color and human emotion, the basic connotation and unique emotional features of color were introduced. And then, from the perspectives of improving picture motion, triggering psychological feeling, causing visual attention, etc., the application value and the main path of rhythm, tempo, and symbolic significance of color in plane design were discussed. And from the reality of logo design and packaging design, the application principles and methods of color in it were analyzed. On this basis, problems that should be paid attention to in color application such as symbolic color, color matching rule and aesthetic taste were discussed. And finally, the paper prospected in-depth integration and development of the future. The emotionality of color brings more creative ideas and inspiration to the plane design, makes the graphic design work attract audience with an aesthetic pleasure, has in-depth interaction with the audience in the psychological and emotional level, realizes the purpose of the message and art show, and promotes the sublimation of the artistic effect and value of graphic design work.