基于用户研究的洗衣机交互面板优化设计

目的针对洗衣机产品在迭代过程中存在产品设计与用户需求不匹配的问题,提出一种基于用户研究的洗衣机交互面板优化设计方案。方法以现有的洗衣机交互面板为样本,首先统计操作特征,然后利用用户研究的方法,包括问卷调查、用户访谈等,收集用户的感受信息,再结合KANO模型分析产品功能的需求,依据用户的感受与需求分析对交互面板进行优化设计,进一步与现有的面板作测试对比。结果发现快洗功能占比最高,并且其便捷度正向影响着一次性操作的成功率与用户的满意度,同时增加"记忆"按钮来更改用户偏好的洗衣模式也有利于提高用户满意度。结论经过用户研究,把真实的用户需求运用于优化洗衣机的交互面板,通过实验验证了方案的可行性。

Optimization Design of Washing Machine Interactive Panel Based on User Research

Aiming at the mismatching between product design and user needs in the process of washing machine de-velopment, the work aims to propose an optimization design scheme about washing machine interactive panel based on user research. Take the existing washing machine interactive panel as an example, firstly, operational feature statistics were performed, then the information about user experience was collected by user research, including questionnaire surveys, user interviews and etc. Different requirements of product function were analyzed in combination with the KANO model. Lastly, based on user''s experience and requirement analysis, optimization design on the interactive panel was carried out to further compare it with the existing panel. The research showed that, the quick wash function had the highest proportion, and its convenience positively affected the success rate of one-time operation and user satisfaction. Meanwhile, adding the Memory button to change the user''s preference for laundry patterns also helped improve user satisfaction. After user research, the feasibility of applying the real user requirements to the optimization of the washing machine interactive panel is verified by experiments.