Tyrannies of thrift: Governmentality and older,low-income people’s energy efficiency narratives in the Illawarra,Australia |
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| Affiliation: | 1. Australian Centre for Cultural Environmental Research, Department of Geography and Sustainable Communities, Faculty of Social Sciences, University of Wollongong, Australia;2. Associate Research Fellow, Australian Centre for Cultural Environmental Research, Department of Geography and Sustainable Communities, Faculty of Social Sciences, University of Wollongong, Australia;3. Senior Lecturer in Marketing, Department of Marketing and Management, Faculty of Business and Economics, Macquarie University, Australia;4. Project Manager, Centre for Health Initiatives, Faculty of Social Sciences, University of Wollongong, Australia;5. Sustainable Buildings Research Centre, Faculty of Engineering, University of Wollongong, Australia;1. Vermont Law School, Institute for Energy and the Environment, PO Box 96, 164 Chelsea Street, South Royalton, VT 05068-0444, United States;2. Department of Business and Technology, Aarhus University, Birk Centerpark 15, DK-7400 Herning, Denmark;3. Science Policy Research Unit (SPRU), School of Business, Management, and Economics, University of Sussex, United Kingdom;1. University of Salford, United Kingdom;2. RMIT University, Australia;3. University of South Australia, Australia;4. Sheffield Hallam University, United Kingdom;1. Department of Environment, ESAC-Polytechnic Institute of Coimbra, 3045-601 Coimbra, Portugal;2. INESC Coimbra, Rua Antero de Quental 199, 3000-033 Coimbra, Portugal;3. Department of Electrical and Computer Engineering, University of Coimbra, 3030-290 Coimbra, Portugal;4. Environmental Change Institute, University of Oxford, South Parks Road, Oxford OX1 3QY, UK;5. Centre for Social Studies, University of Coimbra, 3000-995 Coimbra, Portugal;6. Department of Mechanical Engineering, University of Aveiro, Campus de Santiago, 3810-193 Aveiro, Portugal;1. School of Social Sciences, Cardiff University, United Kingdom;2. School of Psychology, Cardiff University, United Kingdom;1. Lancaster Environment Centre, Lancaster University, LA1 4YQ, United Kingdom;2. DEMAND Centre and Lancaster Environment Centre, Lancaster University, LA1 4YQ, United Kingdom |
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| Abstract: | Social scientists are arguing that energy policies should pay more attention to everyday life to address energy efficiency. Scholars are now positing that energy policy needs to move beyond essentialised understandings of people positioned as the problem and seek to involve household members as part of the solution. Joining this conversation, we explore the energy narratives of low-income people aged 60 years and over, living in private sector housing. Participants shared their energy efficiency stories during focus groups conducted in the Illawarra, Australia. The paper explores how Foucault's concept of governmentality may help inform energy efficiency programs by paying close attention to the way in which individual energy choices made under certain circumstances create who an individual becomes. Learning from participants, our governmentality analysis revealed the tyrannies of thrifty domestic energy conduct. We illustrate our argument drawing on the examples of practices relating to clothing and lighting. We outline how governmentality analysis can be used by researchers, policy makers and practitioners to assist people to safely negotiate energy efficiency in their domestic lives. |
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| Keywords: | Domestic energy use Qualitative research Social Practice Theory Foucault Energy efficiency Policy Social marketing Programs |
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