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建筑企业新世纪发展战略
引用本文:杜国锋.建筑企业新世纪发展战略[J].石油天然气学报,2000,22(1):96-98.
作者姓名:杜国锋
作者单位:江汉石油学院建筑工程系,湖北,荆州,434102
摘    要:市场经济的迅猛发展和经济全球化的推进给我国建筑企业带来了前所未有的机遇和挑战。同时,知识经济的出现也对企业的组织。管理创新提出了新的要求。在新形势下,建筑企业育 建企业集团来增强企业竞争实国和造实行现代企业管理制度来提高企业的动作效率,采用新科技加速企业的发展,塑产品品牌来树立良好企业形象,规范经营来保证产品质量,参与 国际竞争来拓宽企业市场,从而推进建筑业持续、稳步、健康地发展。

关 键 词:建筑企业  发展战略  企业形象  国际竞争
修稿时间:1999-09-08

Developing Strategy of Architectural Enterprises in the New Century
DU Guo,feng.Developing Strategy of Architectural Enterprises in the New Century[J].Journal of Oil and Gas Technology,2000,22(1):96-98.
Authors:DU Guo  feng
Abstract:The rapid development of market economy and globalization of economy bring our architectural enterprises a unlimited opportunity and challenge The coming knowledge economy has put many new problems before us about organization, management and innovation Facing this situation, our architectural enterprises should form agglomeration for strengthening the competitive power, practicing mordern enterprise management system for improving enterprises work effectiveness, applying new science and technology to speeding enterprise development, creating the brand of eminent product for establishing good enterprise image, normalizing operation and participating in international competition for broadening construction market with the purpose to advance architectural industry continuously, steadily and healthily
Keywords:architectural enterprise  developing strategy  enterprise figures  international competition  knowledge economy
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