以SET 因素为导向的移动电源产品设计和开发

以Integrated New Product Developmen(tINPD)程序中的SET因素为启示,分析了移动电源产品所面临的社会趋势(S)、经济动力(E)、技术进步(T)以及生产商所处的行业背景、企业自身的优势、市场现有产品价格、形态的关系,对移动电源产品进行市场机会分析和方案设计。提出了产品机会是从SET的共同作用下引发的新趋势中得以实现的,而机会又需要被解释为和产品功能、外形相关的具体形式要素,明确产品机会并将其转化为具体的产品在产品开发过程中非常重要。

SET Factor-based Design and Development of Portable Electronic Energy Products

The following research is intended to apply SET factor of the Integrate New Product Development (INPD) program and integrate the social trends, economic motivation, technology advancement, business background and the advantages of the enterprise together into marketing opportunity analysis and scheme design. It proposes the suggestion that product opportunity is implemented by the new trend caused by SET. And the opportunity is explained as the elements related to product functions and appearances. It stresses the importance that product opportunity is converted into the actual product in the process of product development.