| 基于语意学的产品文化意味表达研究 |
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| 引用本文： | 杨玲.基于语意学的产品文化意味表达研究[J].包装工程,2013,34(14):41-44. |
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| 作者姓名： | 杨玲 |
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| 作者单位： | 重庆工商大学 |
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| 摘 要： | 应用符号学、修辞学等语意学相关理论,对产品设计进行分析,深入研究在产品中植入文化意味的必要性和可能性,建立起基于语意学的产品文化意味表达的设计范式。
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| 关 键 词： | 文化意味 产品语意 表达 |
| 收稿时间： | 2/2/2013 12:00:00 AM |
| 修稿时间： | 2013/7/20 0:00:00 |
Research on the Product Culture Meaning Based on Semantics |
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| YANG Ling.Research on the Product Culture Meaning Based on Semantics[J].Packaging Engineering,2013,34(14):41-44. |
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| Authors: | YANG Ling |
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| Affiliation: | YANG Ling(Chongqing Technology and Business University,Chongqing 400067,China) |
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| Abstract: | Using the related theory of semiotics, semantics of rhetoric and so on, it analyzed the product design, in-depth studied the necessity and possibility of culture meaning in the product, establishing the design style of product cultural meaning based on semantics paradigm. |
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