| 面向细分市场的产品族规划方法及应用 |
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| 引用本文： | 李柏姝,唐加福,雒兴刚.面向细分市场的产品族规划方法及应用[J].计算机集成制造系统,2009,15(6). |
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| 作者姓名： | 李柏姝 唐加福 雒兴刚 |
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| 作者单位： | 1. 东北大学,信息科学与工程学院,辽宁,沈阳,110004;沈阳理工大学,汽车与交通学院,辽宁,沈阳,110168
2. 东北大学,信息科学与工程学院,辽宁,沈阳,110004 |
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| 摘 要： | 为有效实现产品多样化和大规模定制,研究了概念设计阶段产品族的规划方法.鉴于客户对产品品质的需求及适应动态多变市场的需要,提出了为细分市场设计产品族的观点,定义了符合细分市场需求的产品族的规划范围和内容,探讨了根据客户对细分市场产品品质的总体要求,获得具有一定竞争优势的产品族最优规划方案的系统化方法.通过规划家用轿车这一具有复杂功构对应关系的产品实例,验证了该方法的有效性和实用价值.
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| 关 键 词： | 大规模定制 产品族规划 概念设计 细分市场 品质功能展开 家用汽车 |
Method and application of product family design for market niche |
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| LI Bai-shu,TANG Jia-fu,LUO Xing-gang.Method and application of product family design for market niche[J].Computer Integrated Manufacturing Systems,2009,15(6). |
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| Authors: | LI Bai-shu TANG Jia-fu LUO Xing-gang |
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| Affiliation: | 1.School of Information Science & Engineering;Northeastern University;Shenyang 110004;China;2.School of Automobile & Transportation;Shenyang Ligong University;Shenyang 110168;China |
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| Abstract: | To realize product diversification and mass customization,product family planning method in conceptual design stage was studied.To satisfy customers' requirements on product quality and to adapt to dynamically changing market demands,product family design for market niche was proposed.The scope and contents of product family design for market niche were defined.Customers' general requirements on product family design for market niche were discussed.And a systematic method of competitive optimum product fami... |
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| Keywords: | mass customization product family design conceptual design market niche quality function deployment family sedan |
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