| 中国美容业的可持续发展战略 |
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| 引用本文： | 陈宝岩. 中国美容业的可持续发展战略[J]. 日用化学品科学, 2001, 24(4): 39-40 |
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| 作者姓名： | 陈宝岩 |
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| 作者单位： | 沈阳宝岩集团公司, |
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| 摘 要： | 沈阳宝岩集团公司经过大量市场调查,结合长时间的实践摸索,在走过10余年的美国业发展历程中,正面临着一个可持续发展的问题。介绍了宝岩集团公司在实现美容业的可持续性发展问题上,坚定不移地树立品牌意识、实施品牌建设、品牌输出和品牌管理的经营理念。
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| 关 键 词： | 中国 美容业 美容化妆品 品牌建设 可持续发展战略 |
| 文章编号： | 1006-7264(2001)04-0039-02 |
The Sustainable Development in Beautyculture |
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| CHEN Bao-yan. The Sustainable Development in Beautyculture[J]. Detergent & Cosmetics, 2001, 24(4): 39-40 |
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| Authors: | CHEN Bao-yan |
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| Abstract: | Shen Yang Baoyan Enterprise Group is facing the sustainable development opportunity in beautyculture through the widely market investigation and the practice felling during more than 10 years'beautyculture development course.Baoyan Enterprise Group strengthens the brand value,sets the brand consciousness,and puts brand construction,brand export and brand management in practice.Its successful experiences are introduced here. |
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| Keywords: | beautyculture cosmetic brand market management |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
