| 课堂教学模式对跨文化商务交际能力的培养探析 |
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| 引用本文： | 江晓珍. 课堂教学模式对跨文化商务交际能力的培养探析[J]. 河北工程大学学报(自然科学版), 2015, 32(4): 119-121 |
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| 作者姓名： | 江晓珍 |
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| 作者单位： | 福州外语外贸学院经贸系, 福建福州 350202 |
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| 基金项目： | 2014年福建省中青年教师科研项目社科B类"浅析课堂教学模式对跨文化商务交际能力的培养"(编号:JBS14258) |
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| 摘 要： | 跨文化交际是全球化趋势下大学生所需具备的一种能力。随着全球经济一体化的进程,跨文化交际不再停留于语言本身,更深入到商务领域,由此产生跨文化商务交际领域的人才需求。从课堂教学入手,以教学模式为出发点,分析跨文化商务交际能力教学中存在的问题,并对如何培养学生跨文化商务交际能力提出建议。
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| 关 键 词： | 跨文化商务交际 课堂教学 能力培养 |
The analysis of in-class teaching mode impact on cross-culture business communication competence cultivation |
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| JIANG Xiao-zhen. The analysis of in-class teaching mode impact on cross-culture business communication competence cultivation[J]. Journal of Hebei University of Engineering(Natural Science Edition), 2015, 32(4): 119-121 |
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| Authors: | JIANG Xiao-zhen |
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| Affiliation: | School of Economy, Fuzhou College of Foreign Studies and Trade, Fuzhou 350202, China |
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| Abstract: | In the overall trend of globalization, college students are required to be qualified with cross-culture communication skill. With the integration of world economy, cross-culture communication is not only applied to foreign languages but also to the business field, thus arises the demand for business cross-culture communication talents. This article starts with in-class teaching, analyzes the existing issues in the business cross-culture communication teaching process from the aspect of teaching mode, so as to carry out corresponding suggestions for cross-culture business communication competence cultivation. |
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| Keywords: | cross-culture business communication in-class teaching competence cultivation |
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