| 基于购买行为下的饮料包装设计的精准量化与分析 |
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| 引用本文： | 赵勤,简心怡.基于购买行为下的饮料包装设计的精准量化与分析[J].包装工程,2017,38(16):178-182. |
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| 作者姓名： | 赵勤 简心怡 |
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| 作者单位： | 江西科技师范大学,南昌,330013;江西科技师范大学,南昌,330013 |
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| 基金项目： | 江西省2016年研究生创新专项资金项目（YC2016-S 414） |
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| 摘 要： | 目的建立饮料包装设计的量化方法体系从而为包装设计开拓精准量化的全新设计模式和参考依据。方法通过分析消费者对饮料包装设计的认知体验,加工反馈量化信息,对实际案例进行分析解构,从而获得既定方向与创意设计。结论在购买行为的驱使下,分析消费者受各要素影响形成对饮料包装设计的感性认知信息,是精准化设计理论下的一次完善,也是创造高品质包装设计的一种新方法。
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| 关 键 词： | 饮料包装设计 购买行为 精准量化 |
| 收稿时间： | 2017/5/10 0:00:00 |
| 修稿时间： | 2017/8/20 0:00:00 |
Accurate Quantification and Analysis of Beverage Packaging Design Based on Purchase Behavior |
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| ZHAO Qin and JIAN Xin-yi.Accurate Quantification and Analysis of Beverage Packaging Design Based on Purchase Behavior[J].Packaging Engineering,2017,38(16):178-182. |
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| Authors: | ZHAO Qin and JIAN Xin-yi |
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| Affiliation: | Jiangxi Normal University of Science and Technology, Nanchang 330013, China and Jiangxi Normal University of Science and Technology, Nanchang 330013, China |
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| Abstract: | It aims to establish a quantitative method system for beverage packaging design to develop a new design pattern and reference for packaging design. Through the analysis of the consumer''s perception of the packaging design of the cognitive experience, processing feedback quantitative information on the actual case analysis and deconstruction, the established direction and creative design are obtained. Consumer purchase behavior driven by various factors affecting the formation of perceptual information on beverage packaging design is analyzed, which is not only a perfect under the precision design theory, but also creates a new method of high quality packaging design. |
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| Keywords: | beverage packaging design purchasing behavior precision quantization |
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