基于用户需求分类与重要度评价的产品创新方法研究

目的为了提升用户需求驱动的产品创新设计满意度,提出一种基于用户需求分类与重要度评价的产品创新方法。方法通过Kano模型分析方法实现用户需求分类,利用四象限模型识别重要用户需求。建立用户满意度与产品质量之间的函数关系并定义调整系数,从而获取用户需求重要度,并结合重要用户需求实现产品创新。结论以家用电动洗车器的用户需求分析为例,对于基于Kano模型的用户需求分类和重要度评价方法进行了验证。

Products Innovation Method Based on Classification and Importance Evaluation of User Needs

In order to satisfy the demand of users with innovative designing of products, a method of products innovation based on classification of user needs and evaluation of importance is proposed. The classification of user demand is completed by Kano model analysis, and the identification of important customer needs is achieved by four-quadrant model. The function of relationship between customer satisfaction and product quality is established and also the biasing factor is defined to get the degree of importance of user needs, realizing product innovation. Finally, taking the user demand analysis of the household electric car washer as an example, IT validates the user demand classification and importance evaluation method both of which are based on Kano model.