河南栾川旅游商品游客购物满意度调查

旅游购物收入占旅游产业总收入比值不高,是我国各地区在发展旅游业时普遍存在的现象,这就包括以"栾川模式"闻名的河南省栾川县旅游购物业的发展。通过对栾川旅游购物市场上游客的问卷调查,建立模糊综合评价模型进行实证分析,文章最后得出栾川游客购物满意度都处于"满意"状态,并提出了发展意见,以期通过实证研究为栾川相关部门发展旅游购物提供一定的借鉴参考作用。

Investigation of Tourists' Satisfaction with Shopping in Luanchuan Henan

The problem that tourists' shopping accounts for a limited portion of total tourism income is a commonplace in tourism development of different places in China including Luanchuan County in Henan Province, which is renowned for its effective mode of promoting tourist spending. This paper employs questionnaires and fuzzy synthetic evaluation mode to analyze tourists' satisfaction with shopping in Luanchuan. The findings reveal that tourists are all satisfied with their shopping experience there. Suggestions are also made as reference for tourism authorities.