全球移动增值业务发展现状

移动增值业务在全球的发展速度依然很快,非话音收入占电信总收入的比重越来越大.在移动增值业务的发展上,日本遥遥领先,韩国紧随其后.在中国,虽然短信业务收入开始下降,但无线应用协议(WAP)、交互式语音回应(lVR)等业务收入快速攀升,从而保证了移动增值业务在中国的发展速度.由于中国信息产业部整顿收费混乱的移动增值业务市场,使服务提供商/内容提供商(SP/CP)的暴利时代成为过去,增值业务市场进入精耕细作期.随着用户对移动增值业务新的需求的不断增长,整首音乐下载、移动E-mail以及手机电视等业务将成为未来全球最有前途的移动增值业务.

Status Quo of Global Value-added Mobile Services

The development of value-added mobile services is still in a booming state world-widely. Non-voice service revenue takes a higher and higher proportion of the gross income of telecom services. In this field, Japan runs far ahead and Korea is at Japan's heels. In China, the SMS (Short Message Service) market is declining, but the revenue generated from new services such as WAP (Wireless Application Protocol), IVR (Interactive Voice Response) is going up, which ensures a steady development speed of value-added services in China. The rectification, conducted by MII (Ministry of Information Industry), of disordered charge ends the time when Service Providers and Content Providers (SP/CP) make extravagant profits, bringing the market into an intensive cultivation era. With the increasing user demands on new value-added mobile services, it can be seen that services such as the download of full music, mobile E-mail and handset TV, will become the most prosperous mobile services in the future.