中国石化江西石油分公司零售量效双收的策略分析

在简要介绍了江西省石油成品油零售市场总体情况和中国石化江西石油分公司(简称江西石油)石油零售经营情况的基础上,叙述了江西石油2020年面对疫情,认真贯彻上级决策部署,一手抓防疫,一手抓经营,坚持以效益为目标,以市场为导向,以客户为中心,全面开展持续攻坚创效工作,求实求效,把握关键节点;借势借力,用好营销资源;从严从实,提升现场服务;突破突围,创新经营模式的策略、做法、成效和经验,为其它石油销售企业搞好零售经营提供了借鉴。

Strategic Analysis on Increase of Retail Volume and Profit of SINOPEC Jiangxi Oil Product Company

The general situation of the retail market of oil products in Jiangxi Province and the retail operation of SINOPEC Jiangxi Oil Product Company are introduced.Facing the epidemic situation in 2020,Jiangxi Oil Product Company implemented seriously the decision-making and deployment of the higher authorities,focused on epidemic prevention and operation management,adhered to the goal of profit efficiency,carried out comprehensively the work of continuous attack and efficiency creation,grasped the key nodes realistically and effectively,made good use of marketing resources,strictly and practically improved the on-site service,and broke through and innovated the operation mode.Its market-oriented and customer-centered strategy,practice,effect and experience can be used for reference by other oil sales enterprises.