| 破坏性创新产品的目标营销战略研究 |
| |
| 引用本文： | 吕荣胜,李亮. 破坏性创新产品的目标营销战略研究[J]. 哈尔滨理工大学学报, 2009, 14(2): 129-132 |
| |
| 作者姓名： | 吕荣胜 李亮 |
| |
| 作者单位： | 天津理工大学,管理学院,天津,300384 |
| |
| 摘 要： | 以破坏性创新和目标市场营销战略的理论为基础，从市场细分、目标市场选择以及市场定位的角度对破坏性创新产品进行研究，采用对比分析的方法，从而为破坏性创新产品制定出一个合适的目标营销战略，给实施破坏性创新的经营者和管理者们提供理论支持．
|
| 关 键 词： | 破坏性创新 维持性创新 目标营销 |
Research on the Target Marketing Strategy of Destructive Innovation Production |
| |
| LV Rong-sheng,LI Liang. Research on the Target Marketing Strategy of Destructive Innovation Production[J]. Journal of Harbin University of Science and Technology, 2009, 14(2): 129-132 |
| |
| Authors: | LV Rong-sheng LI Liang |
| |
| Affiliation: | Management School;Tianjin University of Technology;Tianjin 300384;China |
| |
| Abstract: | Based on the theories of the disruptive innovation and target marketing strategy,through analyzing the disruptive production by contrasting the strategies of market segmenting,targeting and positioning,this research studies a suitable target marketing strategy in disruptive production in order to provide the innovative operators and managers with theoretical suppcrts. |
| |
| Keywords: | destructive innovation sustaining innovation target marketing |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
