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跨文化交际与高校外籍教师管理
引用本文:殷永建,GERTRUD Goudswaard,刘丽. 跨文化交际与高校外籍教师管理[J]. 西北纺织工学院学报, 2011, 0(5): 726-730
作者姓名:殷永建  GERTRUD Goudswaard  刘丽
作者单位:[1]西安工程大学国际处,陕西西安710048 [2]罗伊特林根大学欧洲商学院,德国洛特林根72762 [3]西安工程大学人文学院,陕西西安710048
摘    要:通过对跨文化交际中的主要差异.价值观、思维方式、交际习惯、文化背景以及风俗习惯的分析,提出了四项跨文化交际策略:即加强文化交际与沟通,提高文化认同感;提倡人本管理,加强人文关怀;完善外籍教师的管理制度;加强对外籍教师的激励措施,来解决高校外籍教师管理中存在的实际问题,为规范和提高高校外籍教师管理水平提供了新的思路.

关 键 词:跨文化交际  文化休克  外籍教师  跨文化管理

Intercultural communication and foreign teacher management in universities
YIN Yong-jian,GERTRUD Goudswaard,LIU Li. Intercultural communication and foreign teacher management in universities[J]. Journal of Northwest Institute of Textile Science and Technology, 2011, 0(5): 726-730
Authors:YIN Yong-jian  GERTRUD Goudswaard  LIU Li
Affiliation:1. International Office, Xi'an Polytechnic University, Xi'an 710048, China; 2. European School of Business, Reutlingen University, Reutlingen 71762, Germany; 3. School of Humanities and Social Science, Xi'an Polytechnic University, Xi'an 710048, China)
Abstract:Owing to the cultural differences and cultural shock, more difficulties and obstacles emerge in the manage-ment of foreign teachers in Chinese universities, with the development of the internationalization of education. Through exploring the major differences in cross-cultural communication from such perspectives as systems of value, ways of thinking, communication habits, cultural background and customs, four communicative strategies of cross cultural communication are proposed,namely,emphasizing cross-cultural communication to enhance cultural identification, promoting the people-oriented management of foreign teachers, perfecting the rules and principles of foreign teacher management, improving the incentive measures for foreign teachers. The paper intends to solve the current existing problems in the foreign teacher management and new approaches are put forward for foreign teacher management.
Keywords:intercultural communication  cultural shock  foreign teacher  intercultural management
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