| 决策树技术在电信行业客户流失分析中的应用 |
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| 引用本文： | 薛素静,上官同英,孙江山. 决策树技术在电信行业客户流失分析中的应用[J]. 成组技术与生产现代化, 2005, 22(2): 32-34 |
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| 作者姓名： | 薛素静 上官同英 孙江山 |
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| 作者单位： | 华北水利水电学院,河南,郑州,450008;中州大学,河南,郑州,450005;中国联通公司,河南,郑州,450000 |
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| 摘 要： | 研究决策树技术,对建立决策树的具体过程进行了分析,并利用决策树技术进行客户流失分析,建立客户离网预测模型,分析哪些客户的离网概率最大及其相关因素,为市场经营与决策人员制订相应的策略、留住相应的客户提供决策依据.
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| 关 键 词： | 数据仓库 数据挖掘 决策树 |
| 文章编号： | 1006-3269(2005)02-0032-03 |
| 修稿时间： | 2005-03-18 |
The Application of Decision-tree in the Analysis of Clients Losing in the Telecom Industry |
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| XUE Shu-Jing,SHANGGUAN Tong-ying,SUN Jing-shan. The Application of Decision-tree in the Analysis of Clients Losing in the Telecom Industry[J]. Group Technology & Production Modernization, 2005, 22(2): 32-34 |
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| Authors: | XUE Shu-Jing SHANGGUAN Tong-ying SUN Jing-shan |
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| Abstract: | In this paper, the technique of decision-tree and the whole process of building the decision-tree are studied, using the decision-tree to analyse the client losing, the forecasting model of the client losing is set up. Clients that have the largest probilities to lose, and their correlation factors are analysed, the object is to provide the decision gist to market managers and decision-makers, who need to institute the policy to retain those clients. |
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| Keywords: | data ware house data minning decision-tree |
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