| 基于用户需求的食品包装扁平化设计 |
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| 引用本文： | 刘宗明,赵月浩,刘文金. 基于用户需求的食品包装扁平化设计[J]. 食品与机械, 2017, 33(3): 99-102 |
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| 作者姓名： | 刘宗明 赵月浩 刘文金 |
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| 作者单位： | 湖南工业大学包装设计艺术学院，湖南 株洲 412007；中南林业科技大学家具与艺术设计学院，湖南 长沙 410007 |
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| 基金项目： | 2017年度湖南省社会科学成果评审委员会课题阶段性成果之一（编号：XSP17YBZZ026） |
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| 摘 要： | 从用户需求角度出发,构建完整的食品包装扁平化设计流程。通过对扁平化概念的阐释,结合马斯洛的用户需求层次理论,提出食品包装的五维扁平化设计因子及设计模式,构建了完整的食品包装扁平化设计流程。以口香糖设计为案例,验证了扁平化设计理念在食品包装设计中的可行性和有效性。
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| 关 键 词： | 包装设计；食品包装；扁平化；用户需求 |
| 收稿时间： | 2017-02-11 |
Flat design of food packaging based on user demand |
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| LIUZongming,ZHAOYuehao,LIUWenjin. Flat design of food packaging based on user demand[J]. Food and Machinery, 2017, 33(3): 99-102 |
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| Authors: | LIUZongming ZHAOYuehao LIUWenjin |
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| Affiliation: | School of Packaging Design & Art, Hunan University of Technology, Zhuzhou, Hunan 412007, China; School of Furniture and Art Design, Central South University of Forestry and Technology, Changsha, Hunan 410007, China |
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| Abstract: | From the perspective of user demand, constructing the complete process on flattening design of food packaging. Through the combination of the concept of flattening and Maslow''s Hierarchy of Needs, this paper puts forward the five-dimensional food packaging design, which includes the flat design factor and flat design model, and constructs a complete food packaging flattening design process. Taking the design of gum packaging as the typical case, verify the feasibility of food packaging design with flattening design theory. |
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| Keywords: | packaging design food packaging flattening user demand |
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