| 民间美术情感元素在传统食品包装设计中的应用研究 |
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| 引用本文： | 李莉. 民间美术情感元素在传统食品包装设计中的应用研究[J]. 食品与机械, 2017, 33(6): 105-109,152 |
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| 作者姓名： | 李莉 |
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| 作者单位： | 长沙理工大学设计艺术学院，湖南 长沙 410114 |
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| 基金项目： | 湖南省教育科学规划项目（编号：XJK014QTW003)；湖南省哲学社会科学基金项目（编号：15YBA012，16YBA011）；湖南省科技计划重点研发项目（编号：2016SK2022） |
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| 摘 要： | 针对传统食品包装设计中存在的问题,从民间美术情感的角度寻求解决之道。通过对民间美术视觉、触觉、听觉等情感元素的分类分析,探索将民间美术情感元素应用到传统食品包装视觉(图形、色彩、文字)、触觉(材质)、听觉、嗅觉、味觉设计中的途径和方法。对传统食品包装设计创新,传承民间美术精神有着积极的借鉴意义。
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| 关 键 词： | 传统食品；包装设计；民间美术；情感元素 |
The application of folk art emotional elements in traditional food packaging design |
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| LILi. The application of folk art emotional elements in traditional food packaging design[J]. Food and Machinery, 2017, 33(6): 105-109,152 |
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| Authors: | LILi |
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| Affiliation: | School of Art and Design, Changsha University of Science and Technology, Changsha, Hunan 410114, China |
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| Abstract: | Aiming at the problems existing in traditional food packaging design, solutions were seek from the perspective of folk art. Through classification and analysis of the emotional elements of folk art visual, touch, hearing, explored the folk art emotional element applied to the traditional food packaging vision (graphic, color, typography), touch (material), hearing, smell, taste design approach and methods, which offered the references for the development of traditional food packaging design, and inheriting of folk art. |
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| Keywords: | traditional food packaging design folk art emotional elements |
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