| 一个基于条件概率的定向促销模型 |
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| 引用本文： | 汪波,苏钰,张保银.一个基于条件概率的定向促销模型[J].工业工程,2004,7(5):43-46,60. |
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| 作者姓名： | 汪波 苏钰 张保银 |
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| 作者单位： | 天津大学,管理学院,天津,300072;天津大学,管理学院,天津,300072;天津大学,管理学院,天津,300072 |
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| 摘 要： | 随着市场竞争的加剧，各公司采取的促销手段也越来越多，就企业针对不同目标顾客采取的定向促销方式，在研究了影响消费者购买行为因素的基础上，建立了基于条件概率的定向促销模型。分析了企业采取不同定向促销手段后市场份额和利润的变化，从而帮助企业选择最优的促销策略。
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| 关 键 词： | 定向促销 忠诚顾客 转换顾客 条件概率 |
| 文章编号： | 1007-7375(2004)05-0043-04 |
A Model for Directional Sales Promotions Based on Conditional Probability |
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| WANG Bo,SU Yu,ZHANG Bao-yin.A Model for Directional Sales Promotions Based on Conditional Probability[J].Industrial Engineering Journal,2004,7(5):43-46,60. |
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| Authors: | WANG Bo SU Yu ZHANG Bao-yin |
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| Abstract: | With the intensification of competition, sales promouions carried out by companies are more than ever. Considering factors that affect customers' purchase behaviors, this paper establishes a model for directional sales promotions based on conditional probability, aiming at directional sales promotions that enterprises take for different target customers. Also the paper analyzes the change of the share and profit of the market, which helps enterprises to select the optimum sales promotion strategy. |
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| Keywords: | directional sales promotion loyal customer switch customer conditional probability |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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