上海体育消费现状、影响因素及建议举措

受频频出台的国家政策驱动,国民体育消费理念不断升级,各类社会资本纷纷掘金体育消费蓝海,助推我国体育产业进入新的阶段。受全民健身潮、运动多元化、体育娱乐化、运动型生活方式等影响,体育消费的增长势头非常强劲,也让其成为加快体育产业发展、促进体育产业转型升级的核心推动力。通过梳理上海目前体育产业现状、分析行业发展的独特阶段和特点,找准促进体育消费的发力点,为上海在更广范围内布局和整合体育资源、谋划推进全球著名体育城市建设提供更多的途径。

Research on Current Situation,Influencing Factors and Suggestions of Sports Consumption in Shanghai

Driven by the frequent promulgation of national policies,the concept of national sports consumption has been continuously upgraded.All kinds of social capital have been digging into the blue ocean of sports consumption,boosting China’s sports industry to a new stage.Influenced by the national fitness tide,sports diversification,sports entertainment and sports lifestyle,the growth momentum of sports consumption is very strong,which also makes it the core driving force to speed up the development of sports industry and promote the transformation and upgrading of sports industry.By combing the current situation of Shanghai’s sports industry and analyzing the unique stages and characteristics of its development,this paper aims to identify the specific starting point for promoting sports consumption,which provides more ways for Shanghai to distribute and integrate sports resources in a wider range and plan to promote the construction of a world-famous sports city.