| 实施名牌战略保持快速发展 |
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| 引用本文： | 李元桢 高志鸿. 实施名牌战略保持快速发展[J]. 机械管理开发, 1998, 0(4): 9-10 |
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| 作者姓名： | 李元桢 高志鸿 |
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| 作者单位： | 山西省经纬纺机股份有限公司!山西省榆次市经纬路150号，030601，山西省经纬机械（集团）有限公司培训中心办公室!山西省榆次市经纬路150号，030601 |
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| 摘 要： | 介绍经纬股份公司实施名牌战略和专家战略的思路和措施。重点介绍了名牌战略的目标和名牌战略的标志，专家战略与名牌战略的关系及以专家战略为主线的创名牌活动的开展情况。
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| 关 键 词： | 名牌战略 专家战略 快速发展 纺织工业 |
Carrying out Famous Brand Strategy to Sustain Fast Development |
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| Li Yuanzhen , Gao Zhihong. Carrying out Famous Brand Strategy to Sustain Fast Development[J]. Mechanical Management and Development, 1998, 0(4): 9-10 |
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| Authors: | Li Yuanzhen & Gao Zhihong |
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| Affiliation: | Li Yuanzhen & Gao Zhihong |
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| Abstract: | This paper presents the ideas and measures of carryingout 'famous brand strategy' and' expert strategyg' in Jingwei Texile Machinery Co. Ltd.. The target of famous brand strategy. the standard of famous brands, the relationship between famous brand strategy and expert strategy. and the activities of developing famous brand products according to the idea of expert strategy have been introduced. |
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| Keywords: | Famous brand strategy Expert strategy Fast development |
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