| 实施名牌战略的几点思考 |
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| 引用本文： | 刘世同. 实施名牌战略的几点思考[J]. 机械管理开发, 1998, 0(4): 3-5 |
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| 作者姓名： | 刘世同 |
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| 作者单位： | 山西省经纬纺织机械股份有限公司!山西省榆次市经纬路150号,030601 |
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| 摘 要： | 名牌产品是企业生命力的源泉。企业实施名牌战略必须同国际先进技术接轨,不断提高产品质量和服务质量,依靠人才锲而不舍地改革创新,使企业实现可持续发展。
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| 关 键 词： | 名牌产品 名牌战略和专家战略 质量 人才 |
Practice of Famous Brand Strategy |
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| Liu Shitong. Practice of Famous Brand Strategy[J]. Mechanical Management and Development, 1998, 0(4): 3-5 |
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| Authors: | Liu Shitong |
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| Affiliation: | Liu Shitong |
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| Abstract: | Famous brand products are the source of enterprise vitality. Carrying out famous brand strategy mustbe be combined with world advanced technology, so as to raise the product and service quality continuously. Depending on the qualitied personnel to reform and innovate firmlymake the enterprise achieve sustainable development. |
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| Keywords: | Famous product Famous brand strategy and expert strategy Quality Qualified personnel |
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