| 现代产品设计中的区域文化意象研究 |
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| 引用本文： | 朱上上. 现代产品设计中的区域文化意象研究[J]. 包装工程, 2009, 30(5) |
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| 作者姓名： | 朱上上 |
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| 作者单位： | 浙江工业大学工业设计研究所,杭州,310032 |
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| 摘 要： | 区域文化意象的研究,有助于体现产品区域特色和文化内涵.研究了区域文化意象的消费者认知匹配模型,阐述了区域文化意象的消费者认知匹配模型的3个层次.并以良渚文化意象的酒器设计为例进行验证.
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| 关 键 词： | 区域文化意象 产品设计 认知匹配 |
Study of Regional Cultural Image in Modern Product Design |
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| ZHU Shang-shang. Study of Regional Cultural Image in Modern Product Design[J]. Packaging Engineering, 2009, 30(5) |
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| Authors: | ZHU Shang-shang |
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| Affiliation: | ZHU Shang-shang (Zhejiang University of Technology,Hangzhou 310032,China) |
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| Abstract: | The research of regional cultural image will help to represent the product's regional characteristics and cultural connotations. The recognition match model of consumers to regional cultural image was studies,and three levels of the recognition match model were expounded. The case of drinking vessel design based on Liangzhu culture image was taken as an example to verify the model. |
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| Keywords: | regional cultural image product design recognition match |
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