基于SSM的湖南省森林公园旅游产业收入结构分析

运用偏离份额分析法,对湖南省森林公园旅游产业的收入结构进行了份额偏离分量、结构偏离分量和竞争力偏离分量的综合比较分析。结果表明:整体而言,湖南省森林公园旅游产业发展势头良好,目前其旅游产业收入仍以门票收入为主,有较大竞争优势;而食宿收入和娱乐收入的竞争力处于劣势地位,低于全国平均水平;与旅游业直接相关的其它行业收入部门有一定的优势,但仍需提升竞争力。对各国家级森林公园而言,湖南省国家级森林公园的旅游产业在全省森林公园旅游产业中有一定的优势和地位,但也存在较大的发展空间。从收入部门来看,湖南省绝大部分的国家级森林公园旅游产业的食宿收入竞争力低于全省平均水平,明显处于劣势地位;另外3个收入部门都有一定的优势,但不明显;从森林公园个体来看,张家界国家森林公园和天门山国家森林公园的旅游产业发展在湖南省森林公园中居首要地位。

Analysis of the Forest Park Tourism Industry Revenue Structure in Hunan Province Based on SSM

By adopting the Shift Share Analysis method, a comprehensive analysis has been made of the share deviation component, structural deviation component and competitiveness deviation component of the forest park tourism industry revenue structure. The results show that, on the whole, the forest park tourism industry in Hunan Province has been experiencing a favorable momentum of development. At present, with ticket sales the main source of its revenue, the tourism industry in Hunan Province has its own competitive advantages. The competitiveness of accommodation revenue and entertainment revenue is still relatively low under the national average level; other industries, which are closely related to forest tourism industry, exhibit their own advantages, leaving much room to be improved for their competitiveness. Concerning the competitiveness of national forest parks, Hunan Province has certain advantages, with even greater development potentials. As for the tourism industry accommodation, the unfavorable competitiveness of revenue departments in most national forest parks in Hunan province are below the provincial average and at an obvious disadvantage; the other three revenue departments have certain but not so significant advantages. Such parks as Zhangjiajie national forest park and Tianmenshan national forest park, which are maintained at a favorable position, are among the top ones of the whole province.