| Abstract: | Although it is generally agreed that organizations should be designed and managed in an established manner, there is now an increasing trend towards a more informal approach characterized by greater flexibility. Factors such as rising educational levels and increasing rates of change in technological and social factors have encouraged the development of such organizational trends-one of the most important of which is the matrix organization. Although the matrix organization is not necessarily appropriate in all cases, it is believed that it is not merely a short-term fad, but a permanent and significant organizational innovation. The future role and development of the matrix organization is analysed, with particular consideration of the situation in Brazil. Future trends in critical issues are identified and discussed. |
