| Abstract: | Evaluation of the positive or negative valence of a stimulus is an activity that is part of any emotional experience that has been mostly studied using the affective priming paradigm. In this study, we use the hypothesis that when a word leads to a positive valence evaluation, this favours a positive verbal response and inversely, a negative valence word favours a negative response. We are testing this hypothesis outside the affective priming paradigm to study to what extent evaluating a word, even when it is not primed, activates both motivational systems and consequently, positive verbal responses for approach and negative responses for avoidance. To validate this hypothesis, we are re-using both versions of the lexical decision task proposed by Wentura (2000). Results show an interaction between the type of response and word valence. It is temporally more onerous to give a no response to positive words than to negative words. This result confirms that there is a direct relation between the evaluation of a valence stimulus and the response to this stimulus, a relation that had up to now been essentially observed with motor behaviours, and more rarely with verbal responses. We propose integrating the existence of this link between evaluation and verbal response (yes and no) in interpreting the effects of affective priming. (PsycINFO Database Record (c) 2010 APA, all rights reserved) |
