产品符号意义的层次性

产品作为被符号化了的事物,其意义的表达是具有层次性的。本文从两个层面对产品的意义进行了分析,第一层面多指涉产品的外延层,它与产品功能、人机工学,认知心理学等联系密切,表现较为科学和客观,意义较为明显;第二层面则多指涉产品的内涵层,它与感性美学、社会风俗文化、象征含义联系密切,表现较为感性、主观,意义较为含蓄。

The Levels of Significance of Products' Symbol

As the thing signified,the expression of the product's significance has the hierarchical.This article carries on the analysis from two stratification planes to the product significance.The first stratification plane involves the extensive stratification plane,being close with the man-machine technology,contacting cognition psychology and so on.The performance is more scientific and is objective and the significance is more obvious. The second stratification plane involves the connotation stratification plane,highly attached with the perceptual esthetics,the social custom culture and the drafts meaning.The performance is more perceptive,subjective and the significance is more implicit.