| 企业需求预测准确性存在的问题及其应对策略 |
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| 引用本文： | 董鹏. 企业需求预测准确性存在的问题及其应对策略[J]. 铝加工, 2014, 0(6): 53-59 |
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| 作者姓名： | 董鹏 |
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| 作者单位： | 卡莱 梅州 橡胶制品有限公司计划部,广东 梅州,514759 |
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| 摘 要： | 鉴于需求预测在企业经营活动中的重要作用及其影响因素的多样性，在对企业实际需求预测的方法、过程、系统、管理等问题进行梳理和分析的基础上，指出通过优化需求预测方法、完善需求预测系统、改进需求预测管理，可有效控制需求预测和未来市场情况的偏差，从而持续提高需求预测的准确性，促进企业生产、销售的良性运行。
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| 关 键 词： | 需求预测 预测管理 预测准确性 |
Problems Exsited and Coping Strategies in Demand Forecast Accuracy for Enterprise |
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| DONGPeng. Problems Exsited and Coping Strategies in Demand Forecast Accuracy for Enterprise[J]. Aluminium Fabrication, 2014, 0(6): 53-59 |
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| Authors: | DONGPeng |
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| Affiliation: | DONG Peng(Carlisle(Meizhou) Rubber Manufacturing Co., Ltd., Meizhou 514759, China ) |
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| Abstract: | In view of the important role and its various influence factors of demand forecast in the business activities of enterprises, deviation between demand forecast and future market conditions can be controlled effectively by optimizing demand forecast method, perfect demand forecast system and improving demand forecast management, so as to continuously improve the accuracy of demand forecast, to promote the healthy operation of enterprise production and sales. |
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| Keywords: | demand forecast forecasting management prediction accuracy |
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