The perceptions towards mobile services: an empirical analysis of the role of use facilitators

The adoption patterns for new technology such as mobile services are essential to understand for developing them further. Hence, it is important to study how willing people are to try new mobile services and do variables, which facilitate the use of the services have an effect on the consumers’ perceptions of the services and their adoption readiness. This study analyses how the familiarity of mobile devices, the time the services are initially used and users’ technology skills affect the initial mobile service usage experience and the likelihood of continuous usage. The results show that the duration of the use does not effect consumers’ perceptions about mobile services, but familiarity of the device and user skills have an impact on the perceptions of the services.