| 我国企业面临的经营环境与企业的战略选择 |
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| 引用本文： | 刘松先,李艳波.我国企业面临的经营环境与企业的战略选择[J].淮海工学院学报,2002,11(3):68-71. |
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| 作者姓名： | 刘松先 李艳波 |
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| 作者单位： | 淮海工学院经济管理系 江苏连云港222005
(刘松先)，淮海工学院经济管理系 江苏连云港222005(李艳波) |
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| 摘 要： | 入世以后，我国的企业发展开始直接置于国际市场的竞争中，由此，事关企业全局、长远、方向性的战略管理开始受到广泛地重视。企业要想在全新、复杂多变的竞争环境中求得生存和发展，就必须积极适应并快速与国际市场接轨，选择正确的发展战略，实施战略管理，提高企业的核心能力。
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| 关 键 词： | 战略选择 世界贸易组织 经营环境 国际化 发展战略 中国 企业管理 战略管理 |
| 文章编号： | 1008-3499(2002)03-0068-04 |
| 修稿时间： | 2002年4月28日 |
Managing Environment of Chinese Enterprises and Their Strategic Choice |
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| LIU Song\|xian,LI Yan\|bo.Managing Environment of Chinese Enterprises and Their Strategic Choice[J].Journal of Huaihai Institute of Technology:Natural Sciences Edition,2002,11(3):68-71. |
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| Authors: | LIU Song\|xian LI Yan\|bo |
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| Abstract: | Since China's entry into WTO, the development of Chinese enterprises has been plunged into the competition of international market. In consequence, long term and direction related strategic management is receiving ever increasingly great attention as it concerns the overall development of enterprises. If an enterprise wants to survive and develop in the complicated and brand new competitive environment, it must joint the international market and get adapted to it, adopt correct strategies for development, implement strategy management and improve its core ability. |
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| Keywords: | WTO managing environment internationalization enterprise strategy |
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