基于符号学的产品设计研究

主要运用符号学原理来研究产品设计,把各种设计元素看作符号,研究产品符号的价值构成,产品设计的传达过程和编码规则,帮助设计者树立正确的设计价值观,从而更好地处理产品设计中各种设计元素的关系,指导设计活动的顺利进行.

Research on Product Design Based on Semiotics

The product design was researched by using the semiotics theory. The value composition ot product symbol, the communication process, and the coding rule of product design was studied by taking various kinds of designing element as the symbols. The purpose was to help designers to establish correct values of design so as to handle the relationship of various design elements better, and to direct the designing activity going smoothly.