Mining shopping behavior in the Taiwan luxury products market |
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Authors: | Chih-Hao Wen Shu-Hsien Liao Wei-Ling Chang Ping-Yu Hsu |
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Affiliation: | 1. LASTID, Laboratoire des Systèmes de Télécommunications et Ingénierie de la Décision, Université Ibn Tofail, Kénitra, Morocco;2. LGS, Laboratoire Génie des Systèmes, Ecole Nationale Sciences Appliquées, Université Ibn Tofail, Kénitra, Morocco |
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Abstract: | The rapid growth of Taiwan’s economy has been accompanied by the country’s developing market for luxury products. To successfully establish the new market demand chain for the luxury industry in Taiwan, it is essential to understand customer preferences. Thus, this study uses an association rules approach and clustering analysis for data mining to mine knowledge among luxury product-buying customers in Taiwan. The results of knowledge extraction from data mining, illustrated as knowledge patterns, rules and knowledge maps, are used to make recommendations for future developments in the luxury products industry. |
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