关于组建湖北汽车零部件企业战略联盟的研究

跨入新世纪以来,湖北汽车零部件企业的外部环境发生了急剧的变化,而其自身又存在集成化程度不高、技术含量低、管理不规范等问题.这些零部件企业可以通过组建有效的战略联盟,实现优势互补,达到拓展市场、分担风险、优化环境的目的,提升企业的竞争能力.

SETTING UP THE STRATEGY ALLIANCE AND STRENGTHENING COMPETITIVE POWER OF HUBEI AUTO PARTS BUSINESS

Since the new century,the environments of outside of Hubei auto parts businesses have Undeng one the sharp change, but these businesses exist to integration anti high,the low technique abundance,supervision anti specification etc.By setting up the valid strategy alliance, they can realize the purpose of advantage complement ,building up a market,sharing the risk and optimization environments,and improve the competitive capacity.