Factors influencing the usage of websites: the case of a generic portal in The Netherlands |
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| Affiliation: | 1. Hankuk University of Foreign Studies, Republic of Korea;2. Kent State University, USA;3. Seoul National University, Republic of Korea;4. University of Nebraska Kearney, USA;1. Department of Marketing, Petra University, Amman, Jordan;2. Head of Management Information Systems Department, Petra University, Amman, Jordan;1. Kennesaw State University, 520 Parliament Garden Way NW, Kennesaw, GA, United States;2. University of South Florida, 4202 E. Fowler Avenue, Tampa, FL, United States;3. Virginia Commonwealth University, 1300 W Broad St, Richmond, VA, United States |
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| Abstract: | In this paper, we empirically investigate an extension of the Technology Acceptance Model (TAM) to explain the individual acceptance and usage of websites. Conceptually, we examine perceived ease-of-use, usefulness, enjoyment, and their impact on attitude towards using, intention to use and actual use. The paper also introduces a new construct, “perceived visual attractiveness” of the website and demonstrates that it influences usefulness, enjoyment, and ease-of-use. For our empirical research we partnered with a Dutch generic portal site with over 300,000 subscribers at the time the research was conducted. The websurvey resulted in a sample size of 828 respondents. The results confirmed all of the 12 hypotheses formulated. |
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