| 电子商务中体验营销的应用 |
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| 引用本文： | 黄晓芸.电子商务中体验营销的应用[J].广西水利水电,2005(B10):103-105. |
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| 作者姓名： | 黄晓芸 |
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| 作者单位： | 广西水利电力职业技术学院,广西南宁530023 |
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| 摘 要： | 介绍了体验营销的概念，阐述体验营销的内涵及电子商务企业运用体验营销的意义，并通过经典案例探讨电子商务企业运用体验营销的方法和技巧。
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| 关 键 词： | 体验营销 电子商务 Internet |
| 文章编号： | 1003-1510（2005）S0-0103-03 |
| 收稿时间： | 2005-06-30 |
Application of experience marketing in electronic business |
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| HUANG Xiao-yun.Application of experience marketing in electronic business[J].Gx Water Resources & Hydropower Engineering,2005(B10):103-105. |
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| Authors: | HUANG Xiao-yun |
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| Affiliation: | Guangxi Hydraulic and Electric Polytechnic, Nanning 530023, China |
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| Abstract: | Based on an introduction of the concept of experience marketing, the author presents the connotation of experience marketing and the meaning of electronic business enterprise applying experience marketing, and probes into the methods of electronic business enterprise applying experience marketing with many examples. |
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| Keywords: | Experience marketing electronic business internet |
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