| 宝钢彩涂板营销策略初探 |
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| 引用本文： | 谢晓莲. 宝钢彩涂板营销策略初探[J]. 宝钢技术, 2004, 0(2): 43-46 |
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| 作者姓名： | 谢晓莲 |
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| 作者单位： | 宝钢股份公司,销售部,上海,201900 |
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| 摘 要： | 在分析彩涂产品市场竞争态势的基础上,探讨了宝钢彩涂板的市场目标和定位,阐述了宝钢彩涂板的市场竞争战略及营销策略.
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| 关 键 词： | 彩涂板 市场细分 市场定位 营销策略 |
| 文章编号： | 1008-0716(2004)02-0043-03 |
A Probe into Baosteei's Marketing Tactics on Color- coated Sheet |
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| XIE Xiao-lian. A Probe into Baosteei's Marketing Tactics on Color- coated Sheet[J]. Baosteel Technology, 2004, 0(2): 43-46 |
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| Authors: | XIE Xiao-lian |
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| Abstract: | Based on analysis of the color-coated product market, which is very competitive, this paper describes Baosteel's market goal and position for color-coated sheet, together with its competition strategy and marketing tactics on color-coated sheet. |
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| Keywords: | Color-coated sheet Market segmentation Market position Marketing tactics |
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